2018 Hotel Digital Marketing - Innovations

Frits Van Paasschen - Excellent insights on how to thrive in an unpredictable digital environment. One key point - people prefer to do business with socially responsible brands + will go out of their way to recommend them - and important differentiation for independent hotels!!

Hello, Almost all of you are on Linked In - a good thing.  Even better, YOU should test out Linked In's capabilities to help you connect your career progress. One important part is endorsements ... I have offered to endorse those interested BUT you need to create the items in Skills + Endorsement section of your Linked In profile + I will validate. The categories of skills I can endorse are related to our classwork - they are listed in the 1st and second emails I have sent. Skills and endorsement section is labeled - it looks like this:

This semester we will look at several digital capabilities and you will imagine some creative NEW ways to use these platforms + tools.  It is called Hacking ! So, get ready to hack together positive impact ideas! Hotel Digital Marketing Syllabus - Downloadable Example - Hilton Cornell Hackathon