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Session 2

Geo Fencing + Beacons

 Getting Started - Define - in your own words; post in your blog (feel free to use images, as long as you can explain the differences)

  • Geo-marketing
  • Geo-targeting
  • Geo-fencing
  • Location based services

Geo-fencing video - fun campaign

Beacons


 Beacons - in use already with hotels' loyalty app


Source: Estimote Blog


Hospitality Trendz Article
Geofencing and beacon technology can boost the services at the property, as well. Hotels can send promotional messages about spas, restaurant offers for its members, or happy hour messages for the guests at the property through beacons.

Class Assignment 

  • How would you use geo-fencing to improve guests/customers experience - create a specific, innovative example
  • Privacy + security are issues when geo-targeting is a part of marketing effort.  What is your opinion?
    • What actions would you take to effectively use geofencing/beacons while assuring guests' privacy.

Create a presentation - platforms
Submit your blog link




A small gift - Notegraphy

Try this Autodraw AI experiment from Google

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