Skip to main content

Session 6

2 Conversations
  • Rev Max - Revenue Maximization 
    • Planning and Execution of Optimum Business Mix
    • Searches as Intent - thinking beyond demand


  • Revisit Customer Decision Journey
    • Search Fragmentation - Think Beyond the KeyBoard
    • Voice, proximity 'near me' vs. traditional 'keywords'



Hospitality is being redefined

  • Impact
    • Seamless purchasing + service - Uber, Amazon Dash
    • AI Controlled 'Smart Rooms'
    • Amazon Go
    • Conversational Commerce + Pay with a Smile



Hospitality Careers need to be reframed




Comments

Popular posts from this blog

Disruptor's Feast - important read by ex-CEO Starwood Hotels

Frits Van Paasschen - Excellent insights on how to thrive in an unpredictable digital environment. One key point - people prefer to do business with socially responsible brands + will go out of their way to recommend them - and important differentiation for independent hotels!!

MBA 2 Linked In Endorsement - what you need to do

Hello, Almost all of you are on Linked In - a good thing.  Even better, YOU should test out Linked In's capabilities to help you connect your career progress. One important part is endorsements ... I have offered to endorse those interested BUT you need to create the items in Skills + Endorsement section of your Linked In profile + I will validate. The categories of skills I can endorse are related to our classwork - they are listed in the 1st and second emails I have sent. Skills and endorsement section is labeled - it looks like this:

Creative Hacks - Semester 2 MBA

This semester we will look at several digital capabilities and you will imagine some creative NEW ways to use these platforms + tools.  It is called Hacking ! So, get ready to hack together positive impact ideas! Hotel Digital Marketing Syllabus - Downloadable Example - Hilton Cornell Hackathon