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Pink Papers

Online Exercise - Pink Paper F2F Class Replacement

Case Study Analysis - Due Date Monday 16/04

Link to Required Reading 'The Road to 2025'


In your own words, please do indepth answers to the following questions - copy/paste = 0

1. In your opinion,what will be the major changes in hospitality services by 2025?
  • How will impact your career plans?  What can you do to be ready?

2. What is meant by Digital Convenience?  Link to an accommodation provider that currently offers digital convenience.

3. What is the role of 'traveler inspiration' to direct bookings?  Give 2 examples.

4. What is the role of chatbots, according to the document?  Do you agree or disagree?  Why?

5. What is meant by 'loyalty network'?  Who are the potential partners?  Why is this important for retaining existing guests?


"Blockchain technology holds great potential for helping hospitality organizations manage the accrual and frictionless redemption of loyalty points."

6. Research - what is blockchain (reminder NO copy/paste) + link to your source?  Give an example of how is is used.

7. What is 'conversational AI'?  How can it be used for staff development + professional skills enhancement?

Last question:
  • Of all the tools + resources shared in my classes, which ones do think will be most useful in your career?







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