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Session 4

Atypical Partnerships
Intriguing Collaborations 
- Non-traditional, multi-discipline teams can create truly original experiences.  Travel, tourism and hospitality is constantly seeking to offer unique experiences here are some unusual creative pairings.



The backstory - who are the collaborators?? 

 Pelliroco Hotel In Brighton UK - Project 7


Hotel Bloom Brussels- choose your room by type of art you would like to experience.

Who are the collaborators?  What role does the guest play in the collaboration??



An innovative start up that also accomplishs both an original experience and a social good....Le Cuitots Migrateurs 
Class Assignment + New Creative Tool Visme
  • Research + find a non-traditional collaboration - ideally applied to hospitality....or invent your own !
  • Analysis
    •  Who are the collaborators - from which industries?
    • Why is it non-traditional?
    • Is it a success?  Creatively + Hotel/Business + Guests?
      • How did you decide on the success factors?
  •  What role does digital + technology play in the project?
  • How could the collaboration be enhanced to provide social or environmental benefits?
  • Key question - what actions should the hospitality industry take to produce + promote non-traditional collaborations tocreate exciting, new guest experiences?
    • Be sure to include motivations + rewards
    • Experience + brand relevancy
    • Revenue possibilities
Use Visme to create your presentation ... or, if you choose, a summary infographic.  Embed in your blog.
Submit Classwork

Comments

  1. UnknownApril 1, 2022 at 5:02 AM

    Hi! Here is a link to Hotel Pelirocco rooms
    https://www.hotelpelirocco.co.uk/

    thanks.

    ReplyDelete

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