As digital services progress, H2H Human to Human in Hospitality is taking on new dimensions. Frank Reeves of Avvio offers insights on the role of AI via 'conversations' in making Customer interactions more personal, more relevant. Avvio's Allora AI driven hotel booking capabilities is poised to deliver! A key quote: Are hotel bookers moving away from searching and clicking to something that’s more personalised and conversational? “I’d say so, yes. We will very soon launch Allora’s chatbot functionality with our partners Webio, which will allow our clients to transact live bookings via automated chat on social platforms like Facebook. Further, an interview at Travel Technology Europe Frank explains the impact of AI on increased direct hotel bookings. Worthy Read - Q&A: Avvio’s Frank Reeves on AI’s transformative impact on the hospitality industry #AI Hospitality, Artificial Intelligence Hôtels, Allora AI, Reeves Avvio